Position your offering to grow or defend market share within health, beauty and personal care
Resilient and growing despite ongoing pressure on shoppers’ disposable income, the health and beauty markets are worth investing in. In this report we look at the sizing, performance and trends within the channel, and also take a deeper dive into shopper needs and behaviours within the categories of health care, personal care, cosmetics and fragrance.
Achieving success in health and beauty retail necessitates an agile strategy. Innovation that is attuned to the demands of shoppers and is adaptable to evolving retailer initiatives remains key.