Get a healthy dose of fresh insights!
In a fiercely competitive arena, staying up-to-date means staying ahead.
This report equips marketing, category and shopper marketing teams with insights on how to innovate and drive sales in the health, personal care, cosmetics and fragrance categories. Learn how to influence shopper behaviour thanks to a real understanding of the trends and shopper need states shaping them.
Why Invest In This Report
Align your growth strategies and execution plans with:
- Changing shopper needs
Based on bespoke shopper surveys - Shifting market dynamics
- Global and local trends
- What’s going on in SA retailers
Stimulate innovation – be inspired by trends in your own and adjacent categories.
Who Will Use This Report
Marketing, category and shopper marketing teams at:
- Grocery and health and beauty retailers
- Beauty and personal care brands
- Vitamins and supplements brands
- Industry service providers
Content Framework
- Channel size and performance
- Global consumer and retail trends
- Shopper need states and behaviours In 2 categories of your choice: Choose between:
- Health
- Personal Care
- Cosmetics
- Fragrance
- Local retail trends playing out within the health, beauty and personal care space
- Retailer strategies
- Key take-outs and opportunities
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Research Retail Hub
Insights and information to develop commercial, customer-centric business strategies and activation plans.
Capability Building
Face-to-face workshops to engrain a commercial mindset, improve customer-centricity, sales effectiveness, and in turn profitability