Liquor on Trade Intelligence

29 Apr - 3 May

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ANALYST PERSPECTIVE

The South African consumer is feeling the pinch of the strained economy, and this in turn has influenced spending in every facet of household expenditure, alcohol being no exception. The pressure on the wallet of the shopper has meant that their drinking behaviour and purchasing patterns have changed as they seek value for money and the best possible promotions and deals. In response, retailers have had to ensure they are offering the deals the shopper is looking for, in a very competitive and fast-moving industry. Equally fast-moving is the growth and expansion of on-demand delivery service offerings from most retailers, including alcohol purchases.

– Trade Intelligence

The 2024 Liquor Report shines the light on the most important retail industry trends, performance and the shopper needs and wants

The economic climate has had an impact on the liquor industry, both locally and internationally – shoppers are changing their shopping habits, bargain hunting, buying into promotions and even downtrading what they drink to cheaper options. This report provides an in-depth look into the diverse and competitive area of liquor retailing, shopper needs and wants, the informal market (that continues to grow) and the global and local trends shaping the industry.