Viewing "Shopper Marketing" articles
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When navigating the complex landscape of grocery retail, understanding your shoppers is paramount. However Read more
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So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more
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In our analogy, grocery shoppers are the voting public. Retailers are the political parties competing for votes. The media is saturated with ads and campaigns. The promises fly thick and fast. Read more
FMCG Private Label Product Public Needs Retail Shopper / Consumer Shopper Marketing Shopping Trends
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September 2023
So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more
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July 2023
The informal retail sector has weathered a storm of challenges and found new opportunities for growth in South Africa’s unique consumer goods market. A new report from Trade Intelligence explores the forces at play in this dynamic sector. Read more
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The local tearoom or café was once the cornerstone of suburban South Africa, much as the spaza or the small local super has been in the townships. South Africa has a long history with convenience stores. Read more
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Headlines around the world have been focused on events relating to Britain’s loss of their longest-serving monarch, but coincidentally, it’s a different Queen that has provided us with the inspiration for this article. Read more
Consumers FMCG Product Retail Rising Prices Shopper Marketing