Viewing "FMCG" articles
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July 2024
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So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more
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In our analogy, grocery shoppers are the voting public. Retailers are the political parties competing for votes. The media is saturated with ads and campaigns. The promises fly thick and fast. Read more
FMCG Private Label Product Public Needs Retail Shopper / Consumer Shopper Marketing Shopping Trends
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January 2024
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September 2023
So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more