When navigating the complex landscape of grocery retail, understanding your shoppers is paramount. However Read more

Retail Shopper / Consumer Shopper Marketing Shopping

So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more

FMCG Shopper / Consumer Shopper Marketing Shopping

In our analogy, grocery shoppers are the voting public. Retailers are the political parties competing for votes. The media is saturated with ads and campaigns. The promises fly thick and fast. Read more

FMCG Private Label Product Public Needs Retail Shopper / Consumer Shopper Marketing Shopping Trends

There have been many reports in the media about the numbers and transaction volumes… but what did shoppers actually do and buy and think of the Black Friday 2023 offers? Read more

Black Friday Retail Shopping Trends

Kenya’s grocery retail sector is among the most sophisticated on the continent. And by driving an exceptional shopper experience, it looks ready to take on the world. Read more

Retail Shopping

So much has been said and taught and celebrated about brands and consumers, but it’s South Africa’s shoppers who keep the economy ticking over. Read more

FMCG Retail Shopper / Consumer Shopper Marketing Shopping

As cash-strapped shoppers seek value when purchasing liquor, retailers and brands are having to adapt and learn. A freshly updated report from Trade Intelligence reveals the complex dynamics at play in South Africa’s liquor retail sector. Read more

Liquor Retail Shopping