The informal sector, also described as the shadow or grey economy plays a key role in economic growth, where operators have no formal contractual agreements and are instead connected Read more

Business Intelligence FMCG Informal Market Trends

Heritage Day celebrates the diverse cultures that make up South Africa. Brands, like cultures, are rooted in storytelling and a number of brands have been part of South Africa’s story for so long that they form part of our heritage. Read more

Everyday low price (EDLP) as a retailer pricing strategy promises shoppers a low price without the need to wait for a sale Read more

FMCG Loyalty Private Label Product Retail Shopper / Consumer Shopper Marketing Sustainability Trends

At which point do we remove the ‘new’ in “new normal”? Until we have a clear answer on that, I will, like many others, keep referring to the times we are living in as just that. COVID-19 has undoubtedly shaken things up across categories, Read more

Ecommerce FMCG Liquor Private Label Shopper / Consumer Sustainability Trends

A view on the state of e-commerce in South Africa, with no mention of a new normal, pivoting or anything unprecedented. Read more

Business Intelligence Convenience COVID-19 Ecommerce Economic Financial FMCG Loyalty Product Public Needs Retail Shopper / Consumer Shopper Marketing Trends

The unemployment rate in South Africa is at an all-time high of 42.6%, with 11.2 million South Africans currently unemployed. Read more

Economic Employment Financial Sustainability

There has never been a more important time to understand the shopper. Brick and mortar stores have remained resilient whilst online shopping has accelerated. Although the overarching shopper need states still hold true, Read more

FMCG Private Label Product Retail Shopper / Consumer Shopper Marketing Trends