Insights From 20 Years Of Industry Analysis
Trade Intelligence has been providing insights on the South African FMCG retail sector for 20 years. To celebrate this milestone, we will be publishing a series of articles and white papers on some of the major changes and trends we have seen in this time.
The South African FMCG industry is currently negotiating a delicate balance, with all stakeholders feeling the compounding pressure of rising costs and constrained consumer spending. How did we get here and who holds the power now? And what does that mean for the industry going forward?
In this first article, we look at the shifts in power between brands, retailers and shoppers over the two decades spanning 2004 and 2024, a tumultuous period in South Africa’s economic history.
