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Why Invest

Kenyan Retail Intelligence

Insights and information to develop commercial, customer-centric business strategies and activation plans

While traditional trade continues to have the highest penetration in Kenya, the market is modernising rapidly.

As such, FMCG brands, retailers and service providers alike need up-to-date intelligence to succeed and capitalise on the opportunities presented. 

Trade Intelligence researches and monitors the global and local grocery retail landscape, translating all our research and data into insight-filled research reports. Our new reports on the Kenyan grocery retail market provide a comprehensive view of the current state of play and what to expect as the market modernises and formalises.

2023 Kenya
Retail Trends Report

Current context and what to expect as the market modernises and formalises

  • Discover how global retail trends are influencing market dynamics, and how these translate in Africa and Kenya
  • Grasp Kenyan shoppers and how to influence their behaviour 
  • Insight into modern market maturation and the levers available for growth in driving shopper footfall and profit growth

Who Will Use This Report

  • Retailers
  • FMCG manufacturers
  • Services providers

Click here to download leaflet

2023 Kenya
Retail Landscape Report 

Macro perspective on the Kenyan retail landscape, including retailer overviews

  • Understand the broad channel make-up of retail in Kenya
  • Understand the retailers’ strategic focus areas in order to align your growth plans

Retailers profiled

Key modern retailers and e-commerce players

Who Will Use This Report

FMCG manufacturers
Services providers

Click here to download leaflet

 

For more information or to order your report please contact Shelley van Heerden on +27 [0] 31 303 2803 | info@tradeintelligence.co.za 

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For nearly 20 years, Trade Intelligence’s insights and expertise has been trusted by over 40 of South Africa’s major consumer goods manufacturers, retailers and service providers.