PROGRAMME OBJECTIVES

• Kickstart your annual business / commercial planning calendar with the right data, intelligence and insights
• Develop a clear understanding by retail customer of the opportunities and threats i.e. the ‘So What?’ for your business and your brands

TARGET ATTENDEES

• Customer team: National Account Managers / Key Account Managers / Customer Commercial Managers
• Brand, Shopper Marketing & Category Managers
• Customer Operations Managers

DURATION & FACILITATION METHOD 

• In workroom
• 1 day
•  

PROGRAMME OUTCOMES

• Understand current and forecast retail trading conditions, the impact on shopper behaviour and retailers’ response
• Insight for optimal ROI decisions across the major retailers
• Gain deeper insight into your retail customer's strategic focus areas, channel and format strategies and SWOTs as input into building customer-centric business plans
• Identify customer opportunities for your business 
• Brand, category and sales teams that are aligned on where the opportunities lie

Optional add-on:

• Customer business plan build (Day 2) Population of simple, effective customer business plan templates

 Corporate Retail

 Independent Retail

  Informal Retail