Amazon Can’t see the forest
The arrival of Amazon on these shores in force will change the retail landscape in ways we cannot yet fully envisage. But we do know that Amazon enjoys certain advantages, grouped across four fronts. Firstly, pricing, where in line with its approach elsewhere, Amazon will be competitive but not eye-poppingly so. Secondly, its Prime subscription service, offering video, gaming, reading and music subscriptions, the ability to buy from other sellers and preferential rates on faster delivery. Next, an extensive product range, including Amazon’s increasingly popular Basics private label. And finally, fast delivery times. Are local competitors ready for the challenge? “We understand that they will try to enter comprehensively, meaning that they will establish a foothold not just on the consumer side but also in the seller community,” says Ervin Tu, interim CEO of Naspers, which owns Takealot. “They need to attract sellers to their platform. We will be ready across multiple fronts.”
Comment: Sounds like a throwdown to us. It will be interesting to see how Amazon, a first mover in most markets, takes up the gauntlet.