Tiger Brands Burning bright
In October last year, Tiger Brands announced the precipitous departure of Noel Doyle as CEO after less than three years in the job, and his replacement with industry stalwart Tjaart Kruger. In three months, Kruger has presided over something of a turnaround in the flagging fortunes of the business, at least according to investors, who have rewarded his tenure with a 35% increase in the share price. In fairness, his predecessor assumed the reins at the start of a period which saw a global pandemic, a war between two of the world’s largest grain producers, a historic disruption of global supply chains, the abject failure of our power utility to provide the service for which it is contracted, and the record weakness of the South African rand against major global currencies. How one was meant to run a commodities-dependent business under such circumstances is one for the historians. Still, things do seem to be looking up for The Striped One, with some pretty solid final results for Doyle before he exited stage left, and a new strategy – also formulated under Doyle – to increase the marketing and supply of its products in spaza stores.
Comment: Heavy is the head that wears the crown, and fickle, sometimes, are the ways of the punters.